Launch event gallery

On Friday, October 20, the Hon Michelle Rowland MP, Minister for Communications, launched Deloitte’s second edition of Advertising Pays, jointly commissioned by ACA, the AANA and MFA.

More than 70 advertising and marketing leaders and media converged on WPP House at SXSW for the launch of the second edition of Deloitte Acess Economics’ landmark report, Advertising Pays.

Sincere thanks to the Hon Michelle Rowland MP, Minister for Communications, for officially launching the report, and to John O’Mahony, Partner, Deloitte Access Economics for his overview of the report’s compelling findings.

Thank you to Megan Brownlow, Board Director and Principal, Housten Consulting for hosting the session and moderating our expert industry panellists, Martin Brown, AANA Chair and Nestlé GM, Virginia Hyland, MFA Deputy Chair and Havas Media CEO and Mark Green, ACA Chair and Accenture Song ANZ President.

Thanks also to supporters, CRA, Free TV, IAB, OMA and Think TV, along with the team at WPP for the hosting venue, WPP House @ SXSW. The full launch event and image gallery can be viewed below.

John O’Mahony

Partner, Deloitte Access Economics, Australia

This report quantifies the economic impact of advertising on the Australian economy. Advertising promotes competition and innovation and this, in turn, supports economic growth – delivering a $53 billion impact in 2022.

Josh Faulks

CEO

Advertising is responsible for contributing a staggering $53 billion to the nation’s economy, outpacing many other industries on a per capita basis. The importance of our industry to a prosperous Australian economy cannot be understated.

Sophie Madden

CEO MFA

Advertising is as a major driver of job creation, with our industry employing over 153,400 Australians and this report is further proof of how our industry plays a significant role in the economy, as well as for our clients, businesses and society.

Tony Hale

CEO ACA
Australia’s top 100 brands are valued at $194 billion. Advertising plays a significant role in building strong, recognised brands that are trusted by consumers and valued assets on company balance sheets. Advertising innovation, creativity and positive change for business growth also contribute to stronger employee retention.

Megan Brownlow

Board Director and Principal, Housten Consulting
Independent data and analysis help policymakers make good decisions. Advertising Pays quantifies the industry’s role in creating jobs and driving growth; the stuff that affects Australians’ everyday lives.
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