Launch event gallery

On Friday, October 20, the Hon Michelle Rowland MP, Minister for Communications, launched Deloitte’s second edition of Advertising Pays, jointly commissioned by ACA, the AANA and MFA.

More than 70 advertising and marketing leaders and media converged on WPP House at SXSW for the launch of the second edition of Deloitte Acess Economics’ landmark report, Advertising Pays.

Sincere thanks to the Hon Michelle Rowland MP, Minister for Communications, for officially launching the report, and to John O’Mahony, Partner, Deloitte Access Economics for his overview of the report’s compelling findings.

Thank you to Megan Brownlow, Board Director and Principal, Housten Consulting for hosting the session and moderating our expert industry panellists, Martin Brown, AANA Chair and Nestlé GM, Virginia Hyland, MFA Deputy Chair and Havas Media CEO and Mark Green, ACA Chair and Accenture Song ANZ President.

Thanks also to supporters, CRA, Free TV, IAB, OMA and Think TV, along with the team at WPP for the hosting venue, WPP House @ SXSW. The full launch event and image gallery can be viewed below.

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